NOTE: After registration, you will be sent an email and/or text with more details.
Live Beginner Seminar with Steve Shaw, Massive Iron
Date: Saturday, November 28, 2026
Time: 10:00 AM Eastern
Duration: Approximately 2 Hours, Including Q&A
Format: Live Online Seminar + Video Download Afterward
About This Seminar
Are you a personal trainer, fitness coach, or fitness professional looking to build a following on YouTube and social media to help grow your business?
This beginner-friendly seminar will walk you through the fundamentals of establishing your online presence, creating content, building an audience, and connecting that audience to your fitness business.
With thousands of YouTube videos published and decades of experience in the fitness industry, I'll share a practical approach to getting started without overcomplicating the process.
The goal is simple: Build a following, establish your expertise, and create opportunities to grow your fitness business.
What We'll Cover
Module 1: Finding Your Focus
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Identifying your passion, expertise, and content direction.
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Defining your ideal audience and finding your lane.
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Establishing clear goals for your content and business.
Module 2: Building Your Business Foundation
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Understanding your business goals and monetization options.
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Developing products, services, and offers.
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Creating simple ways to turn interested followers into potential customers.
Module 3: YouTube & Content Creation Basics
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Setting up your YouTube channel.
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Developing video topics, titles, and thumbnails.
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Basic audio, lighting, recording, and editing.
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Structuring videos and creating authentic, useful content.
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Establishing a sustainable content creation routine.
Module 4: Social Media, Shorts & Reels
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Using Instagram and Facebook alongside YouTube.
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Repurposing existing videos into shorter content.
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Expanding your reach without unnecessarily increasing your workload.
Bringing It All Together
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Understanding basic YouTube analytics.
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Building a practical content creation strategy.
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Developing an actionable plan for getting started.
Can't Attend Live? No Problem.
The complete seminar will be available as a video download after the live event.
If you can't attend on November 28th, or can only attend part of the seminar, you'll still have access to the entire presentation afterward.
You can watch it on your own schedule and revisit the material whenever you need a refresher.
Who Is This Seminar For?
This seminar is designed for:
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Personal trainers and online fitness coaches.
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Fitness professionals looking to grow their businesses.
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Aspiring fitness content creators.
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Anyone interested in using YouTube and social media to build a fitness-related business.
No previous YouTube experience is required.
Keep It Simple. Build Something That Lasts.
You don't need expensive equipment, complicated editing, or a massive social media following to get started.
You need a clear direction, valuable information to share, and a sustainable strategy for reaching the right people.
Join me on Saturday, November 28th at 10:00 AM Eastern as we work through the fundamentals of building your YouTube presence and growing your fitness business.
Your registration includes access to the live seminar and the downloadable video afterward.
QUESTIONS & ANSWERS
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